Hooray! Firstly, congratulations and kudos for completing your website. It takes many meetings and days of planning, designing and coding to launch your website. However, it makes several businesses nervous while launching the website. It is the moment, where the actual web traffic will start flowing onto your website and your target audience will find out who you are, your brand re-call, and how can they purchase items through your website. Win Digital Sydney has shortlisted few pointers which will make things easy for you while you launch your new website.
Do not rush in…
Never rush in to launch your new website just because your competition did it or need it to replace a new brand. This is the most common mistake we have seen businesses doing while launching their new website. Without any planning or recce businesses just rush in. It leads to presence of millions of bugs and errors on the website. For an example, you decide to have Friday as the major day in your marketing strategy to relaunch your new website. The agency or your marketing team finalises the required things and readies it by Thursday. If the website has errors and bugs, it will continue till the next week begins and create a bad impression to start with.
Proper planning, including launch day and recce is the most vital aspect before you launch your website. If there are few sections within your website which still needs updates before your launch date, make sure they can be left out and launched later once the website is published for your target audience.
Link audit
Broken links can turn into a major issue especially during the stage of revamp of your website. Search engines index your old web link, and with new link in force, Google or Bing will still show the old link often known as broken link. Web developing agency needs to ensure that all the broken links are checked before the final website is launched. Win Digital Sydney’s web development team will ensure a thorough check of each web link to ensure that no broken link exist before the final launch. Our team will ensure that all the visitors are diverted to the newer links.
Content check
Audit does not stop at broken links, even the content needs to be thoroughly checked. It turns really embarrassing if any major grammatical and spelling error are found or pointed out as feedback by the visitors. Before the launch, our content team in sync with the web development team will ensure that there is no dummy text (Loren Ipsum) anywhere on your new website. We insist on your marketing team to also go have a thorough reading to ensure there are no grammatical mistakes, typos, or spelling errors.
Contact us link check
The final aim of all the businesses behind launching their website is to gain sales and brand recall value. If the target audience cannot contact the respective businesses or give the required feedback, through the contact us link of the website, there is a strong possibility that customer might shift to the competitor’s website. To ensure that, it is important that all the contact us links are checked thoroughly plus the response team is active on the same.
SEO
SEO is the most important aspect of digital marketing. If we want to see how important SEO is, then you can check the relevance of SEO before 4-5 years and the current time. In fact, it is more vital to be on top of the search engine pages because no one goes to later pages for their product search. Keeping its importance in mind, it should be the first thing in your website launch marketing plan.
An audit of existing ranking is required to understand the current position vis a vis competition’s position on Google and Bing. SEO includes everything from placing the right keywords in your content, Meta descriptions, title tags and other SEO essentials.
Continuity
Review and improve according to the customer feedback and maintaining the existing website are the major aspects of keeping web link active among search engines and end customers. The current digital era is absolute opposite of conventional marketing in terms of updating. It keeps on evolving and digitalising on a continuous basis. Hence, it is important to bring in your marketing team in this process. Feedback of not only the customers but the employees is also vital to improvise on the existing website. As an active website, it is always beneficial to have one ear to the ground to understand the real activity of the online world.
Once again, Win Digital Sydney congratulates you and your team for launch of the new website. Feel free to contact Win Digital Sydney’s web development team for a meeting and experience the digital transformation of your business.
