If you are having a hard time getting convinced that social media is a major factor while considering a SEO strategy in your overall online marketing, then below are the few details that you might like to consider.
Undoubtedly, a strong and an active social media presence leads you to have an edge over all your competition within google and Bing.
The right boost
With an active engagement in an online space, especially with number of shares, likes, votes, comments and feedback; all these will lead you to a sharp increase your search engine results. This clearly means that you get closer to page one. This active engagement on social media services Melbourne is equally trusted by Google and Bing playing a vital role in your online marketing strategy.
Backlinks, keywords, metadata and key content still play the core role for boosting your rankings on major search engines, however, with new algorithms on google, the content on a site and its value to the visitor is also now being focussed upon. Hence, being social is playing a big part and may be something we all need to prepare for.
What it does for our brand
- Let’s our target audience have regular visit to our website
- A variety of target audience can be targeted with social media, be it general customers on twitter and Facebook or professionals on LinkedIn.
- Liking of pages on social media may start to reduce the need for back links
- Enhancement of brands visibility
- Inbound links leads to higher SERPs
- Consumers look forward to brands on social media and take into consideration various aspects such as trends, feedback, reviews.
Social media has changed the way we communicate. Not only it remains a chosen tool to stay in touch and keep up with people but also a market place for main stream businesses. Google keeps a constant look on people sharing links of products and services leading to higher rankings.
The incorporation
So far if you have been ignoring your online presence, there is always a scope to make a fresh start. Get your profiles set up on the most popular platforms. Facebook, Twitter, LinkedIn, Snapchat, Google+, and Pinterest.
Being active and a regular interaction plus engagement on all the accounts with interesting content will get you going. Despite the great start, Win Digital Melbourne suggests some caveats. Remember it’s social so be active engaging and do it regularly. Furthermore, it is important on to stop pushing products on people, engage and get the conversation going.
The social strategy
You add a great value to your online presence with social media. When your target media finds you regularly interacting with different genres on social media, your brands social sites will soon become a regular visiting place for your audience. It increases brand awareness resulting into more website traffic as well as getting real-time feedback and positive comments on your products and services. If your social media marketing campaign is specific to a product, it becomes easier to engage with the ultimate end user directly. Win Digital Melbourne is the leading social media marketing agency in Australia. Our team who are experts at social media management begin with laying out a social media strategy. This helps to be guiding path for leading and generating leads, clicks, customer interactions, overall campaigns and a positive outcome of your brand.
