A leading Web Design Melbourne and SEO agency can help rectify mistakes and errors which can be found throughout websites of all types; but SEO mistakes of eCommerce websites stand out in a different dimension all together. As eCommerce websites are all about sales and revenue, and several big organisations just have eCommerce sites to generate sales and revenue rather than having a physical shopfront to make sales.
The key to success is how optimised is their eCommerce website. You can trust Win Digital Melbourne as your reliable web development partners to guide you on how to correct common online mistakes and drive more web traffic and generate sales to your eCommerce website.
Using the wrong words and terms
Rely on SEO agency such as Win Digital Melbourne who have a dedicated SEO team who will brainstorm and research the keywords and terms that people will search google for. For example, let’s say, you are looking for a Chinese restaurant in your area… ideally visitors will google it for ‘Chinese restaurant in Paramatta’ or ‘Chinese restaurant Paramatta’. However, if your eCommerce site has traditional or irrelevant keywords such as ‘Noodles in Monash’; they will not appear high up in the SERP (search engine results page).
A good way to understand which the keywords are being used is employing a credible SEO agency in Melbourne and trying to read and understand what keywords competition has used in their respective websites. There are several software’s and application developed or used by Win Digital Melbourne which can assist with this to how you the types of phrases that drive traffic to competitor websites. A digital Web and SEO agency in Melbourne can assist you with this for professional, efficient results.
Irrelevant product description
Ideally, being the leading website design agency in Melbourne, experts at Win Digital Melbourne suggests that for a successful SEO website, a webpage should have at least 300 words on it. Related to eCommerce, a product page with at least 300 words of text along side images of the products on sale is the most ideal route to take as Google scans webpages for text and word count. It also identifies an image; however, image is not considered as word count. SEO agency such as Win Digital Melbourne especially emphasises on avoiding further errors such as copy pasting manufacturers description. The content team at SEO in Melbourne are helpful to generate content which is different and includes keywords and terms which you are targeting.
Duplicity
eCommerce websites have similar content as sellers might sell similar items on their respective websites. As usually most of the content is overlapped with terms and conditions, product images and description and areas delivered, search engines can get confused and pick up other sites over yours with repeated content. It takes little effort for professionals and leading SEO agency in Melbourne such as Win Digital Melbourne. As a quick tip, try instead of having the content housed on each page, providing a link of each page to this written content i.e. Click here to for information on shipping and delivery dates and times.
Sync with your inventory page
A continuous process of change in product selection is a part of eCommerce. The basics in it is all about starting a page from scratch with good SEO. Confusion arise for several eCommerce site owners when the page you are no longer going to be offering. The first thing that clicks to everyone is to delete those pages, but wait, it might turn out to be a bad idea.
If any of your customer might have bookmarked it, it would show as page in error. Plus, if you delete a page off your site, you will certainly lose the SEO value it might have created with its existence. Experts from Win Digital Melbourne suggests that there are several ways to keep your SEO strong despite inventory changes. Simply redirect the page with a permanent link. This will help Google that the new page is one you want to be on top of the search engine results, keeping it SEO value intact.
Reviews
Search engines, especially Google loves when a content of a website is shared or commented upon. It highlights that there is some page content liked by its visitors and being shared with others enhancing its reach. Google promotes such online interaction. As business websites give importance to client testimonials, eCommerce sites should emphasise on product reviews and interactions.
By including social sharing options for product pages and product reviews, your eCommerce website can also reach people through social media, e-mail and more.
Implementing the above information will help you to get rid your eCommerce website of some of the most common and majorly harmful SEO mistakes. These basic habits will help you to garner more traffic, sales and engagement with your business and brand. The eCommerce website requires extra care in areas compared to standard websites to keep it profitable, optimised and streamlined to make sales. A digital agency Melbourne can help you with this to keep your eCommerce like a well-oiled machine.
